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18Feb 2016
Compass
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(Plus, 8 entrepreneurs answer 2 growth questions)

Strategy is a daunting word. It strikes fear in the greatest of companies. Why is that?

I think it boils down to the unknown. Will you be able to find a good strategy? Will people inside your company adopt it? Will customers understand it? Will you be able to keep it going?

These are all valid questions. So here are 5 potential reasons why you might need to rethink your company strategy…because no one wants to Continue reading

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31Jan 2016
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How an explainer video made the grade.

Show of hands…who likes bad marketing? On TV, I thank the tech-gods every day for DVR’s! There are just some ads that I cannot bear to watch.

And with that certain end-of-season football game coming up, there will be tons of discussion about the ads that come on during the game.

Funny thing is, many of us (unless it’s just me) might remember a commercial being funny, but forget what the product or company was in the first place. So are they good ads? Let’s assume that you can’t afford to drop 5 Mil on a 0:30 ad during that game, either. So what should we do?

First of all, WHERE you promote your ad (TV, blog post, FB, YouTube etc.) is very important. It sounds overly simple. But be sure to promote it Continue reading

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14Jan 2016
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(Think: Relationships and EOU)

Ok, so maybe I just made up the acronym EOU: Ease Of Use. But between relationships and EOU, they rate pretty high on my “I need that in my CRM” scale.

It takes about a million and one tools to run a business. Everything from advertising to zip ties (What?…we all don’t use zip ties…surely some do). And one of the most important tools you’ll need is Continue reading

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09Jun 2015
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50 Business Startup Questions

Are you asking yourself these 50 questions?

 

Successful people ask better questions, and as a result, they get better answers. – Tony Robbins

Everyone wants answers. How many times have you “Googled” the answer to some question you didn’t know? My wife and I play that game on the radio…”What year did that song come out?” and then we Google it to find the answer.

We are always looking for answers. But maybe knowing the questions is even more important. Here’s the challenge: See if you can specifically, truthfully and completely answer these 50 questions about your business or idea. If not, you may have a hard time Continue reading

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19May 2015
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stand out in a crowd

Does your company stand out in a crowd?

“There are no new ideas.” – Mark Twain

How’s that for a morale booster for starting a business?

While it might not be accurate 100% of the time…there is a lot of truth there. But do you need a new idea?

Look at mousetraps. There are 3 shelves of them at my local hardware store. But they all boil down to either capturing them or snapping them over the head! Yet there are many makes and models to choose from. Continue reading

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27Apr 2015
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Online Video Courses

The Online Learning Survey

Well, the results are in. There was a great response for the Online Learning Survey conducted last month. And Jeremy from California was the winner of the Survival Bracelet from OscarMike.

As suspected, there was a pretty good mix of opinions on what was the “best” way to learn. However, there were some definite standouts. The number one preferred form of learning is the online video course. All of the methods, ranked most preferred to least, were: Continue reading

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31Mar 2015
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Show of hands…Who likes passwords?

Ok, so maybe it’s not the password itself you hate, it’s knowing that it is just one more spark in your digital life to try and keep from turning into an all-out forest fire. We’ve all been there, and if we’re being honest, most of us still are.

We have umpteen (that’s a highly technical term for more than 20 and less than 1,000) sites, pins, usernames and passwords for the digital life we lead. Online, you can’t buy a book, sign up for a blog, sell your 1995 Chevet or balance your checking account without a login and password.

So at the last minute when we are signing up for that new online account, it’s late and the kids are screaming… Continue reading

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26Feb 2015
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Online Learning Survey

How do vets prefer to learn online?

The “How do veterans learn online?” survey.

Online learning classes, courses, certifications and training are everywhere.

With online learning, entrepreneurs can get a lot of great information not otherwise available. But not everyone prefers to learn the same way.

The bottom line…YOUR input is needed. In less time than it takes to pop some popcorn, you can complete this short survey.

Because this is about veterans helping veterans. Veteran owned businesses and organizations put this survey together in an effort to better understand how you view online learning.

Please spend a minute to support veteran owned businesses. Take the short survey here.

 

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03Feb 2015
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Benefits vs Features

Benefits vs Features

I recently bought a new camper.

My wife and I enjoy weekend camping and our current camper wasn’t meeting our needs anymore.

So I started the search for one that we would enjoy more. Since there are about a million different kinds of campers, I had to narrow the search.

Most websites Continue reading

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